Personalised Driving Instructor - Business for a social cause

    Newspaper reads.  "For past 10 years, Chennai has the highest number of road accidents in India"
I travel everyday in highways for about  60 km and I almost see accidents every 2 days and some are really fatal in GST Road (NH). I found a lot of first time car owners and they are always driving it very fast with little road sense.
The reason they do not follow rules are,
1. All cars can go at 100 km/h. They are always in hurry when on road. They do not stick to rules
2. The traffic police is not strict with speed limits (At Delhi I think it is very strict)
3. Driving schools run to make profits and driving like typewriting takes some time to learn.
4. It takes about 45 hrs to become a good driver. Many new drivers take their cars to highways after completing about 10 hrs of driving

    As I have spent who spent about 4 years in vehicle testing group, I was confident that I can  teach people how to drive. I fixed my goal as to make Chennai a better place for drivers to drive. I always talk to their family members and emphasis about safe driving. I also request them to pass the message of "Safe Driving"

I published an advertisement and I asked people to contact me only if they owns a car,  hold  Indian Driving License (which is very easy to get) and still not confident of driving a car. I fixed a price of Rs. 500 per hour. I bought money only if  they found my instructions good and they are completely happy about my service. If they are not happy I tell them to decide on. And till date I do not have any unhappy customer and everyone paid me Rs. 500 per hour.  I thought my customer base is less but I was taken by surprise. I had several inquiries but I restricted to teach not more than 2 persons a week.

Zig Zag driving (Slalom) at low speeds
Just to understand the speed in which they have to steer

A customer learning how to take a  narrow U turn at 20 km/h
(by steering very fast)

My teaching method is simple, I first make sure they get perfect sync between pedals, steering and gear shifting . After that I teach them Parking, emergency braking, overtaking or quick accelerations and Judgements.  All this I do in my Saturdays and Sundays and I am having a wonderful time interacting with "customers" and understanding their way of driving.

About my business achievements,

Investment cost = Rs. 3500  (for 20 cones)

"Breakeven" at with my first customer itself 

Profit achieved Yes!! X times the investment with about 6 customers

After starting this activity in weekends, I worked for all 7 days a week and all days of a month. [It was very tiresome but I enjoyed it]. This activity is helping me to understand how a common man drives and his liking in a car.  I was very happy learning about what a service industry is and I am already learning lessons.

I am sure this experience is giving me an incite into commercial side of a business

I am putting a hold to this because I have much bigger aims to do and concentrate. My Saturdays and Sundays are now completely full. I am working for 7 days a week :) .